Where does that juicy lamb on your grill come from? Who are the farmers making it possible? This isn’t just a show about sheep farming—it’s a story about family, tradition, and passion!
In Lamb Champs, our TV series takes you across South Africa, following six sheep farmers from different regions. They share their stories, their challenges, and their pride—the exceptional lamb that ultimately lands on your plate.
Lamb remains a true family product—something special we share with loved ones. Unlike chicken, beef, and pork, which over the years have been processed into nuggets, patties, and sausages, lamb is still lamb. It remains a pure, raw, and natural product—and that’s what Lamb Champs celebrates.
Together with Saai, Pick n Pay, and Toyota, we bring you closer to the people behind the meat. It’s about more than just farming—it’s about the story behind the chop on the shelf.
Somerset Oos, Eastern Cape
Beaufort West, Western Cape
Kroonstad, Freestate
Groblersdal, Limpopo
Reitz, Freestate
Victoria Wes, Northern Cape
Saai was established to keep family farmers on their farms.
Saai is involved in everything that can help family farming survive, including access to financing, insurance, technology, marketing, political policy, security, succession planning, and competitiveness.
At Saai, we go to great lengths to support small towns. We focus on primary schools, congregations, cooperatives, and community activities for the sake of the families who rely on their nearest town.
Many people in the city no longer have an uncle or grandfather who farms, and their experience of food ends at a supermarket shelf. Saai aims to open up the world behind the shelf for them and introduce them to the farmers who ensure that good food is still available.
Saai membership is designed for anyone who supports, relies on, or wants to protect family farming.
Whether you are a farmer yourself, part of the agricultural value chain, or simply someone who believes in sustainable and independent food production, Saai is for you.
Saai (Southern African Agri Initiative) was established with the goal of keeping family farmers on their farms. They work tirelessly to protect and support family farming, especially in challenging times when large corporations are increasingly taking over agricultural industries. Saai’s focus spans access to financing, insurance, technology, marketing, political policy, security, succession planning, and sustainability—all aimed at ensuring the viability of family farmers.
Lamb Champs was born from this core mission of Saai—to celebrate and protect the importance of family farmers. Unlike chicken, beef, and pork, which are now largely controlled by big commercial corporations, sheep farming remains in the hands of family farmers. This makes lamb unique—it is not just a commercial product but something cultivated with care and tradition, passed down through generations.
